Tim has spent 15 years building businesses in a range of industries. His interests are varied and he has built a half dozen businesses from the ground up. In 2009, he created Vestor Logic, a digital strategy agency that has built more than 300 websites since its inception and advised regional and national brands on digital strategy. His agency launched the first social network on the web dedicated to the real estate industry in 2004 just a few short months after the launch of MySpace. His passion for food was seeded in early childhood. His mother was a chef in several greasy spoons across central Pennsylvania giving him the opportunity to became familiar with a commercial kitchen at an early age. Read more about Tim’s journey.
Dave is a landscape designer and site planner by trade and has been moving his business towards edible landscapes and urban gardens in recent years. His design practice focuses on multi-million dollar projects and he has been serving builders and homeowners in Arizona for more than 2 decades. He has worked with or partnered with several other startups over the past decade. Dave developed a passion for food early when he began taking over the family kitchen and experimenting with recipes. Later, he began collecting and renewing family recipes with an emphasis on preserving history and cooking from scratch. Read more about Dave’s journey.
The plan comes into focus
The common thread in their backgrounds is undoubtedly food. In fact, the early tagline of Modern Steader was It’s all about the food. Tim and Dave share a passion for the kitchen, the garden, and the stories that are born out of the process of growing and discovery.
What made the Edible Learning Lab possible was a chance meeting with the then CEO of the Boys and Girls Club in Buffalo, WY and the curriculum that Tim and Dave where creating for adults. The two are the curious type, constantly diving down rabbit holes trying to master new skills in the kitchen and garden. So when it became clear that there was a need in the afterschool market for a curriculum that explored the food production process, they simply couldn’t resist diving in head first.
The two founders were very aware that Tim’s digital acumen and content creation focus would pair perfectly with Dave’s graphic eye, social marketing abilities, and design capabilities. Within a few days, the two had created a space plan and production schedule that included an accurate startup cost analysis for a space that was once Mrs Zezas’ music room in the old middle school. A few months later, the Boys & Girls Club secured the first farm to table focused grant in the state of Wyoming.
The first Edible Learning Lab opened in September 2015 in Buffalo, WY. Tim served as the Program Director for the first 18 months, leading several classes a day for Students of the Boys and Girls Club as well as custom classes for other clubs in the area, homeschoolers that drop in once a week, and a week long procession of 2nd graders from Meadowlark Elementary in the spring.
The rest, as they say, is history.